Hotel ECommerce Website Design

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This AJ Website Design For Hotel

AJ Hotel website design is a perfect design... designed for resort, hotel, villas , guesthouse or other travel tourism and hotel business that want to show all accommodations in the best way possible. Each accommodation has an awesome page where the hotel resort owner can organize all rooms informations and services with an amazing booking form design, This AJ website design is compatible with all devices...

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5 reasons why your hotel need a website in 2021

Websites differ from one another not only in terms of the graphic design and functionalities but most significantly the needs they serve. Some are a source of data , some attract attention with amazing graphics and pictures , there are some designed exclusively to sell. What purpose should an great and honest website serve within the hotel industry during which sales relies on trust, good relations and guest loyalty? Below are the 5 purposes an internet site should serve.

Main channel 

A website is that the first place where Guests search for information about the hotel. the knowledge is out there in the least times and thus, it's important that they're presented in a beautiful way and managed appropriately. an internet site is additionally the most platform for communication with the guests. it's to supply sorts of contact which users expect but also, or rather first and foremost, users of the mobile site (a growing trend). A hotel website should be designed during a way which offers the foremost intuitive sort of communication (telephone, mail, live chat, etc) no matter whether guests use a desktop or a mobile version of the webpage. an internet site shouldn't only include an intuitive thanks to contact the hotel. In fact, navigating the page should be simple and transparent, the planning should be supported a singular know-how which allows us to direct guest through the web site during a way that leads the precise goal, as an example , to optimize the booking process by making it available on every level. an internet site isn't only a communication platform which enables an easy communication with the hotel staff. Photos are highly important because they sell dreams and make a guest desire he wants to be at the hotel without a second of hesitation. On top of that, there's a text which sells emotions associated with the experience of the stay.

Hotel trademark

Both the graphic and text layers make an internet site the hotel’s trademark as long as it corresponds to the hotel – it reflects the character and highlights the benefits . to realize such a result, we design an internet site to permit a guest, who has never visited the hotel before, to be there virtually – feel the atmosphere, discover the character. For that reason, unusual, atmospheric images and a singular content are so important to arouse emotions and effectively highlight the brand’s trademarks. Even the planning itself should define the individuality of the hotel. The ascetic side isn't essential altogether cases. It all may be on who the offer is addressed to. Trends? They also dwell the technology which isn't visible at the primary sight.

Building the brand image

Obviously, aside from being user-friendly (intuitive, simple, clear), an internet site has got to be competitive in terms of content compared to an OTA. Thus it's worth to go away some room for to create the brand image, among others, with a presentation of elements like restaurants, events, special offers, SPA, attractions at the hotel and within the area, also because the unique solutions which define the hotel’s character. Nonetheless, the hotel image doesn't only include the visible but, first and foremost, the standard of the service and therefore the establishment of long-term relations with a guest. Guests will confirm their appreciation with reviews on the standard of services, which successively could translate into the amount of reservations. Users frequently make a choice supported the recommendations. an excellent thanks to maintain the ties with guests is additionally a well-designed and regular newsletter.

Source of data 

A hotel website may be a source of data for both guests and a hotel. For one thing – to form an internet site content worthy, we'd like to supply a good range of data which builds the image and informs about the hotel: its history, for attractions or distinctive traits, conference opportunities, restaurant offers, etc. We must not ditch content optimization – a singular content which is attractive for Google (supporting the web site position within the search results). The content should be complemented with a picture , equally attractive gallery which comprehensively uncovers the hotel offer. A well-designed website is additionally an excellent source of data about guests: their behavior, activities, the frequency of visits, time spent on the web site , conversion rate, etc. the info allow us to implement adequate, marketing solutions adapted to the guest activity. the instant we notice that after entering a subpage, users leave it in spite of the decision to further action, it's essential to implement changes and optimize the web site . Sometimes, all we've to try to to is place the “call to action” button during a different place to extend the amount of clicks.

Direct sales

The main task which AJ Agency assumes when creating an internet website is effective sales (of rooms, offers, hotel services) and increasing the share of direct bookings by connecting an efficient booking engine. A guest can also check room availability, special offers, and packages, and make a booking on from virtually any level of the location . because of the knowledge about guests' behavior and expectations, we will freely shape special and package offers; Upselling also works great (the possibility to settle on attractive additions to your stay directly from the extent of the system, like staying with a dog, a bottle of wine within the room, parking, etc.).

Today, increasing direct sales is one among the most important challenges for hotels. It limits the prices related to the sale through the OTA, which successively translates into a discount within the commission that we've to pay to them for mediating the sale). within the era of growing competition and therefore the growing list of sales channels, our own sales channel is that the most cost-effective solution. It also allows you to create an enduring relationship with the guest. This, in turn, can translate into both his subsequent stays and proposals for the hotel. it's also worth analyzing the monthly costs associated with the remuneration of the OTA – a big a part of this amount are often successfully spent on important marketing activities, related with both the wallaper and pro-sales activities.

Shall an internet site arouse emotions? Shall it attract the eye and invite guests to get the unique character of the hotel? Shall it provide information and simplify communication and therefore the booking process? or even , its role is to create the hotel image? Apparently, a well-designed website serves of these purposes. it's a multi-task tool which becomes more powerful and simpler with the new technologies.